Privacy Notice

Summary - This Notice

This Notice explains how we Process Personal Data. This Notice may be amended or updated from time to time, so please check it regularly for updates.

This Notice is issued by Husqvarna AB (publ.) on behalf of itself, its subsidiaries and its affiliates (together, “Husqvarna Group”, “we”, “us” and “our”) and is addressed to individuals outside our organisation with whom we interact, including customers, visitors to our Sites, users of our Apps, other users of our products or services, job applicants, and visitors to our premises (together, “you”). Defined terms used in this Notice are explained in Section (B) below.

Details of the relevant controllers under this Privacy Notice are provided in Section (W) below. Any country-specific provisions are set out in Appendix 1. App, service or product specific provisions are set out in Appendix 2.

This Notice may be amended or updated from time to time to reflect changes in our practices with respect to the Processing of Personal Data, or changes in applicable law. We encourage you to read this Notice carefully, and to regularly check this page to review any changes we might make in accordance with the terms of this Notice.

• “App” means any software application made available by us (including where we make such applications available via third party stores or marketplaces, or by any other means).
• “Adequate Jurisdiction” means a jurisdiction that has been formally designated by the European Commission or a European Data Protection Authority as providing an adequate level of protection for Personal Data.
• “Cookie” means a small file that is placed on your device when you visit a website (including our Sites). In this Notice, a reference to a “Cookie” includes analogous technologies such as web beacons and clear GIFs.
• “Controller” means the entity that decides how and why Personal Data is Processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws.
• “Data Protection Authority” means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws.
• “EEA” means the European Economic Area.
• “Fan Page” has the meaning given to it in Section (V).
• “Personal Data” means information that is about any individual, or from which any individual is directly or indirectly identifiable, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.
• “Process”, “Processing” or “Processed” means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• “Processor” means any person or entity that Processes Personal Data on behalf of the Controller (other than employees of the Controller).
• “Profiling” means any form of automated Processing of Personal Data consisting of the use of Personal Data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
• “Relevant Personal Data” means Personal Data in respect of which we are the Controller.
• “Sensitive Personal Data” means Personal Data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sexual life, any actual or alleged criminal offences or penalties, administrative offences or penalties, national identification number, information on social assistance or any other information deemed to be sensitive under applicable law.
• “Standard Contractual Clauses” means template transfer clauses adopted by the European Commission or a Data Protection Authority and approved by the European Commission or the relevant Data Protection Authority.
• “Site” means any website operated, or maintained, by us or on our behalf.

Summary – Collection of Personal Data

We collect or obtain Personal Data: when those data are provided to us; in the course of our relationship with you; when you make Personal Data public; when you download, install, or use any of our Apps; when you visit our Sites; when you register to use any of our Sites, Apps, products, or services; or when you interact with any third party content or advertising on a Site or in an App. We may also receive Personal Data about you from third parties .

Collection of Personal Data: We collect or obtain Personal Data about you from the following sources:

• Data you provide to us: We obtain Personal Data when those data are provided to us (e.g., where you contact us via email or telephone, or by any other means, when you provide us with your business card, when you submit a job application, when you enter a contest or participate in a promotional campaign, when you fill out a contact form, when you submit a product review or testimonial on our Sites or in our Apps, or when you agree to share photos and videos of yourself and e.g. your lawn with us).
• Relationship data: We collect or obtain Personal Data in the ordinary course of our relationship with you (e.g., we quote on or provide a service to you, or to your employer, our service providers process orders in online shops and subsequently provide us with the associated data, we receive information about payment or delivery notifications).
• Data you make public: We collect or obtain Personal Data that you manifestly choose to make public, including via social media (e.g., we may collect information from your social media profile(s), if you make a public post about us).
• App data: We collect or obtain Personal Data when you download or use any of our Apps, including when you use an App in connection with an Automower® or other robotic lawnmower, or any of our other products or services.
• Site data: We collect or obtain Personal Data when you visit any of our Sites or use any features or resources available on or through a Site (technical connection data, e.g. the specific web page accessed, your IP address, the date and time of access, the end device used, browser configuration data).
• Registration details and usage data: We collect or obtain Personal Data when you use, or register to use, any of our Sites, Apps, products, or services.
• Content and advertising information: If you choose to interact with any third party content or advertising on a Site or in an App, we receive Personal Data about you from the relevant third party.
• Third party information: We collect or obtain Personal Data from third parties who provide it to us (e.g., credit reference agencies; law enforcement authorities, social media providers; etc.).
• Tracking data: We may collect or obtain Personal Data through web page tracking and newsletter tracking.

Summary – Creation of Personal Data

We create Personal Data about you (e.g., records of your interactions with us).

We also create Personal Data about you in certain circumstances, such as records of your interactions with us, and details of your purchase history.

Summary – Categories of Personal Data we Process

We Process: your personal details (e.g., your name); demographic data (e.g., your age); your contact details (e.g., your address); records of your consents; purchase details; payment details (e.g., your billing address); information about our Sites and Apps (e.g., the type of device you are using); product data; details of your employer (where relevant); information about your interactions with our content or advertising; and any views or opinions you provide to us.

We may Process the following categories of Personal Data about you provided we have an applicable legal basis:

• Personal details: given name(s); preferred name;  photographs, videos and voice recordings.
• Demographic information: gender; date of birth / age; nationality; salutation; title; and language preferences.
• Contact details: correspondence address; shipping address; telephone number; fax number, email address; details of Personal Assistants, where applicable; messenger app details; online messaging details; and social media details.
• Consent records: records of any consents you have given, together with the date and time, means of consent and any related information (e.g., the subject matter of the consent).
• Purchase details: records of purchases and prices; and consignee name, address, contact telephone number and email address.
• Payment details: invoice records; payment records; billing address; payment method; bank account number or credit card number; cardholder or accountholder name; card or account security details; card ‘valid from’ date; card expiry date; BACS details; SWIFT details; IBAN details; payment amount; payment date; and records of cheques.
• Data relating to our Sites and Apps: device type; operating system; browser type; browser settings; IP address; language settings; dates and times of connecting to a Site or App; settings; location data, and other technical communications information (some of which may constitute Personal Data); username; password; security login details; usage data; aggregate statistical information.
• Product data: when you use some of our products, e.g. a robotic lawnmower, the product collects or obtains Personal Data, including location data.
• Employer details: where you interact with us in your capacity as an employee of a third party, the name, address, telephone number and email address of your employer, to the extent relevant.
• Content and advertising data: records of your interactions with our online advertising and content, records of advertising and content displayed on pages or App screens displayed to you, and any interaction you may have had with such content or advertising (e.g., mouse hover, mouse clicks, any forms you complete in whole or in part) and any touchscreen interactions.
• Views and opinions: any views and opinions that you choose to send to us, or publicly post about us on social media platforms.

Summary – Sensitive Personal Data

We do not seek to collect or otherwise Process Sensitive Personal Data. Where we need to Process Sensitive Personal Data for a legitimate purpose, we do so in accordance with applicable law.

We do not seek to collect or otherwise Process Sensitive Personal Data in the ordinary course of our business. Where it becomes necessary to Process your Sensitive Personal Data for any reason, we rely on one of the following legal bases:

• Compliance with applicable law: We may Process your Sensitive Personal Data where the Processing is required or permitted by applicable law (e.g., to comply with our diversity reporting obligations);
• Establishment, exercise or defence of legal rights: We may Process your Sensitive Personal Data where the Processing is necessary for the establishment, exercise or defence of legal rights;
• Consent: We may Process your Sensitive Personal Data where we have, in accordance with applicable law, obtained your prior, express consent prior to Processing your Sensitive Personal Data (this legal basis is only used in relation to Processing that is entirely voluntary – it is not used for Processing that is necessary or obligatory in any way); or
• Manifestly made public: We may Process your Sensitive Personal Data where the Processing of such Personal Data relates to data which are manifestly made public by you as data subject, e.g. on our Fan Pages in social media.

If you provide Sensitive Personal Data to us, you must ensure that it is lawful for you to disclose such data to us, and you must ensure a valid legal basis applies to the Processing of those Sensitive Personal Data.

Summary – Purposes of Processing and legal bases for Processing

We Process Personal Data for the following purposes: providing our Sites, Apps, products, and services to you; operating our business; communicating with you; enabling connectivity of our products and services; maintaining Fan Pages on social media platforms; managing our IT systems; health and safety; financial management; conducting surveys; ensuring the security of our premises and systems; conducting investigations where necessary; compliance with applicable law; improving our Sites, Apps, products, and services; fraud prevention; and recruitment and job applications.

The purposes for which we Process Personal Data, subject to applicable law, and the legal bases on which we perform such Processing, are as follows:

Summary – Disclosure of Personal Data 

We disclose Personal Data to: legal and regulatory authorities; our external advisors; third party service providers; our Processors; any party as necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offences; any purchaser of our business; and any third party providers of advertising, plugins or content used on our Sites or our Apps.

We disclose Personal Data to other entities within the Husqvarna Group, for legitimate business purposes and the operation of our Sites, Apps, products, or services, in accordance with applicable law. In addition, we disclose your Personal Data to:

• you and, where appropriate, your appointed representatives;
• legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
• accountants, auditors, lawyers and other outside professional advisors to Husqvarna Group, subject to binding contractual obligations of confidentiality;
• third party service providers who act as separate Controllers (such as payment services providers, shipping companies, insurance companies, etc.);
• external Processors (such as providers of IT operations services; etc.);
• any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defence of legal rights;
• any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties;
• any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
• social media platforms or traditional media channels such as TV or radio station in case we use content provided by you in our advertisements; and
• any relevant third party provider, where our Sites and our Apps use third party advertising, plugins or content or when you choose to connect your Husqvarna Group products or services with third party products or services. If you choose to interact with any such advertising, plugins, content or connect to such products/services, your Personal Data may be shared with the relevant third party provider. We recommend that you review that third party’s privacy notice before interacting with its advertising, plugins, content or connecting Husqvarna Group products or services with third party products or services.

If we engage a Processor to Process your Personal Data, the Processor will be subject to binding contractual obligations to: (i) only Process the Personal Data in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the Personal Data; together with any additional requirements under applicable law.

Summary – Profiling

Personal Data are not subject to automated decision-making and Profiling.

We do not Process Personal Data for the purposes of automated decision-making and Profiling, which produces legal effect concerning the data subject or similarly significantly affects him or her.

Summary – International transfer of Personal Data

We transfer Personal Data to recipients in other countries. Where we transfer Personal Data from the EEA to a recipient outside the EEA that is not in an Adequate Jurisdiction, we do so on the basis of Standard Contractual Clauses or Binding Corporate Rules.

Because of the international nature of our business, we transfer Personal Data within the Husqvarna Group, and to third parties as noted in Section (H) above, in connection with the purposes set out in this Notice. For this reason, we transfer Personal Data to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Where we transfer your Personal Data from the EEA, the United Kingdom or Switzerland to recipients located outside the EEA, the United Kingdom or Switzerland who are not in Adequate Jurisdictions, we do so on the basis of Standard Contractual Clauses. You are entitled to request a copy of our Standard Contractual Clauses using the contact details provided in Section (W) below. In case we use a Processor that has adopted Binding Corporate Rules we may also transfer your Personal Data on the basis of Binding Corporate Rules.

Please note that when you transfer any Personal Data directly to a Husqvarna Group entity established outside the EEA, the United Kingdom or Switzerland, we are not responsible for that transfer of your Personal Data. We will nevertheless Process your Personal Data, from the point at which we receive those data, in accordance with the provisions of this Notice.

Summary – Data security

We implement appropriate technical and organisational security measures to protect your Personal Data. Please ensure that any Personal Data that you send to us are sent securely.

We have implemented appropriate technical and organisational security measures designed to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of Processing, in accordance with applicable law.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement all reasonable measures to protect your Personal Data, we cannot guarantee the security of your data transmitted to us using the internet – any such transmission is at your own risk and you are responsible for ensuring that any Personal Data that you send to us are sent securely.

Summary – Data accuracy

We take every reasonable step to ensure that your Personal Data are kept accurate and up-to-date and are erased or rectified if we become aware of inaccuracies.

We take every reasonable step to ensure that:

• your Personal Data that we Process are accurate and, where necessary, kept up to date; and
• any of your Personal Data that we Process that are inaccurate (having regard to the purposes for which they are Processed) are erased or rectified without delay.

From time to time we may ask you to confirm the accuracy of your Personal Data.

Summary – Data minimisation

We take every reasonable step to limit the volume of your Personal Data that we Process to what is necessary.

We take every reasonable step to ensure that your Personal Data that we Process are limited to the Personal Data reasonably necessary in connection with the purposes set out in this Notice

Summary - Data retention

We take every reasonable step to ensure that your Personal Data are only retained for as long as they are needed in connection with a lawful purpose.

We take every reasonable step to ensure that your Personal Data are only Processed for the minimum period necessary for the purposes set out in this Notice. The criteria for determining the duration for which we will retain your Personal Data are as follows:

1. we will retain Personal Data in a form that permits identification only for as long as:

1. we maintain an ongoing relationship with you (e.g., where you are a user of our services, or you are lawfully included in our mailing list and have not unsubscribed); or
2. your Personal Data are necessary in connection with the lawful purposes set out in this Notice, for which we have a valid legal basis (e.g., where your personal data are included in a contract between us and your employer, and we have a legitimate interest in processing those data for the purposes of operating our business and fulfilling our obligations under that contract; or where we have a legal obligation to retain your Personal Data; or until you withdraw your consent and no other legal basis exists; or as long as there are statutory retention obligations),

plus:

2. the duration of:

1. applicable limitation period under applicable law (i.e., any period during which any person could bring a legal claim against us in connection with your Personal Data, or to which your Personal Data are relevant); and
2. an additional two (2) month period following the end of such applicable limitation period (so that, if a person brings a claim at the end of the limitation period, we are still afforded a reasonable amount of time in which to identify any Personal Data that are relevant to that claim),

and:

3. in addition: if any relevant legal claims are brought, we continue to Process Personal Data for such additional periods as are necessary in connection with that claim; we may also continue to process Personal Data if deleting the data would conflict with the requirement to protect the interest of the persons concerned; or if the processing is otherwise necessary in accordance with Art.17 (3) of the GDPR or equivalent provisions of other applicable Data Protection Laws.

During the periods noted in paragraphs (2)(a) and (2)(b) above, we will restrict our Processing of your Personal Data to storage of, and maintaining the security of, those data, except to the extent that those data need to be reviewed in connection with any legal claim, or any obligation under applicable law.

Once the periods in paragraphs (1), (2) and (3) above, each to the extent applicable, have concluded, we will either:

• permanently delete or destroy the relevant Personal Data; or
• anonymize the relevant Personal Data.

Summary – Your legal rights

Subject to applicable law, you may have a number of rights, including: the right not to provide your Personal Data to us; the right of access to your Personal Data; the right to request rectification of inaccuracies; the right to request the erasure, or restriction of Processing, of your Personal Data; the right to object to the Processing of your Personal Data; the right to have your Personal Data transferred to another Controller; the right to withdraw consent; and the right to lodge complaints with Data Protection Authorities. In some cases it will be necessary to provide evidence of your identity before we can give effect to these rights.

Subject to applicable law, you may have the following rights regarding the Processing of your Relevant Personal Data:

• the right not to provide your Personal Data to us (however, please note that we will be unable to provide you with the full benefit of our Sites, Apps, products, or services, if you do not provide us with your Personal Data – e.g., we might not be able to process your requests without the necessary details);
• the right to request access to, or copies of, your Relevant Personal Data, together with information regarding the nature, Processing and disclosure of those Relevant Personal Data;
• the right to request rectification of any inaccuracies in your Relevant Personal Data;
• the right to request, on legitimate grounds:
  • erasure of your Relevant Personal Data; or
  • restriction of Processing of your Relevant Personal Data;
• the right to have certain Relevant Personal Data transferred to another Controller, in a structured, commonly used and machine-readable format, to the extent applicable;
• where we Process your Relevant Personal Data on the basis of your consent, the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Data in reliance upon any other available legal bases); and
• the right to lodge complaints regarding the Processing of your Relevant Personal Data with a Data Protection Authority (in particular, the Data Protection Authority of the EU Member State in which you live, or in which you work, or in which the alleged infringement occurred, each if applicable, the Data Protection Authority of the United Kingdom or Switzerland).

Subject to applicable law, you may also have the following additional rights regarding the Processing of your Relevant Personal Data:

• the right to object, on grounds relating to your particular situation, to the Processing of your Relevant Personal Data by us or on our behalf; and

• the right to object to the Processing of your Relevant Personal Data by us or on our behalf for direct marketing purposes.

This does not affect your statutory rights.

To exercise one or more of these rights, or to ask a question about these rights or any other provision of this Notice, or about our Processing of your Personal Data, please visit https://privacyportal.husqvarnagroup.com or use the contact details provided in Section (W) below. Please note that:

• in some cases it will be necessary to provide evidence of your identity before we can give effect to these rights; and
• where your request requires the establishment of additional facts (e.g., a determination of whether any Processing is non-compliant with applicable law) we will investigate your request reasonably promptly, before deciding what action to take.

Summary – Cookies and similar technologies

We Process Personal Data by using Cookies and similar technologies. For more information, please see our Cookie Policy on the relevant Site:

When you visit a Site or use an App we will typically place Cookies onto your device, or read Cookies already on your device, subject always to obtaining your consent, where required, in accordance with applicable law. We use Cookies to record information about your device, your browser and, in some cases, your preferences and browsing habits. We Process Personal Data through Cookies and similar technologies, in accordance with our Cookie Policies available on the relevant Site.

Summary – Terms of Use

Our Terms of Use govern all use of our Sites and our Apps:

All use of our Sites, Apps, products, or services is subject to our Terms of Use, which are set out on or in connection with the relevant Site, App, product or service. We recommend that you review our Terms of Use regularly, in order to review any changes we might make from time to time.

Summary – Direct marketing

We Process Personal Data to contact you with information regarding Sites, Apps, products, or services that may be of interest to you. You may unsubscribe for free at any time.

We ma Process Personal Data to contact you via email, telephone, direct mail or other communication formats to provide you with information regarding Sites, Apps, products, or services that may be of interest to you. We may also contact you regarding surveys, competitions and upcoming promotions. In addition, we may send you other information that may be of interest to you.  

Our newsletters contain tracking pixels. A tracking pixel is an invisible graphic in HTML emails; its purpose is to generate a log file when the email is opened and to log which links are activated from the newsletter and subsequently analyse this data. This allows us, by means of statistical evaluations, to determine the success of our newsletter campaigns and to optimise our newsletters, e.g. so that you receive information and offers that are more appropriate to your interests.

You may unsubscribe from our promotional email list at any time by simply clicking on the unsubscribe link included in every promotional email we send or by sending an e-mail to [email protected]. After you unsubscribe, we will not send you further promotional emails, but in some circumstances we will continue to contact you to the extent necessary for the purposes of any Sites, Apps, products, or services you have requested.

Summary – Competitions

If you take part in a competition or similar campaign, we may Process your Personal Data to administer such campaign.

From time to time, you have the opportunity to take part in competitions or similar promotional campaigns, for example via our Sites. As part of these campaigns, it may be necessary to collect and store your Personal Data, as further specified in the campaign entry form, to administer the competition. Unless clearly indicated, any Personal Data that you provide to us in the context of such campaigns will be used exclusively for the handling of the campaign (in the case of a competition, for example, to determine the winner(s), notify the winner(s) and send the winner(s) their prize). When the campaign is completed, data of the participants who did not win will be deleted immediately and the data of the winner(s), will be deleted upon expiry of the statutory retention period, unless, in each case, we have another legal basis to keep the data and this has been clearly indicated to the participants..

Summary – Online Application Process

We Process Personal Data in the context of our online application process.

We provide an online job application process. The data you submit, including any files you upload, are transferred via a secure connection. Your application data will be processed within our HR systems. Access to your resume and other personal data is limited to individuals within our organization who have the appropriate authorization to review and process applications for the relevant position. All parties will treat your application documents with the utmost care and keep the content strictly confidential.

Platforms for submitting your application

When you apply through our online application system, we process the personal data you provide during the application process. Depending on the method you choose, this data may come directly from you when you enter information manually or upload a document such as your resume, or from third parties when you use the “Apply with LinkedIn” option. In that case, we receive certain data from your LinkedIn profile in accordance with your LinkedIn privacy settings, and we may also view your LinkedIn profile as part of the recruitment process. Regardless of the method you select, you can review and edit the pre-filled information before submitting your application, and you can disconnect your LinkedIn profile at any time by following LinkedIn’s instructions provided at https://www.linkedin.com/help/linkedin.

As part of the online application process, we give you the opportunity to create an account on our platform. It is up to you whether you wish to create an account. It is possible to complete the online application process without creating an account. However, by creating an account you will be able to easily apply for other jobs with us, view your applications, or set up job alerts. We delete your account after a period of inactivity unless you choose to keep it. Before deleting your account, we will contact you to confirm whether you would like us to retain your account details. You can also delete your account at any time by using the “Delete My Information” function in your account.

Background and reference checks

As part of our recruitment process, we may conduct reference checks for candidates who progress to later stages. This involves contacting individuals you have identified as professional references to gather feedback about your previous employment, performance, and conduct. We use a secure third-party platform to facilitate this process. When you provide reference contact details, the platform contacts your references on our behalf and collects their responses. We process Personal Data relevant to your employment history and professional references, including contact details and feedback provided by referees. Reference data is retained only as long as necessary for the recruitment decision. Once a decision is made, reference data is deleted in accordance with our retention policy outlined in Section (N).

As part of our recruitment process, we may need to verify your identity by asking you to submit a copy of a valid ID. If you are under the age of 18, we may also ask you to submit a copy of your birth certificate along with a parental consent notice. When recruiting for certain positions, we may carry out additional background checks on your personal finances to verify that there are no financial circumstances (such as payment defaults or debts) that could negatively affect your ability to perform the role in accordance with the requirements and expectations set. We will always inform you prior to carrying out such additional background checks. Copies of your ID, birth certificate and data related to your personal finances will be deleted following completion of the selection process.

Our candidate pool

We maintain a candidate pool of individuals interested in working for us. If you consent, we will add you to our candidate pool. This will give us continued access to your documents as well as enable us to share your documents with other HR departments within the Husqvarna Group to find a suitable position for you. Based on this consent, we will store your data for a maximum of one additional year. If we contact you during this period regarding a specific vacant position and with the intention to enter into an employment relationship with you, this storage period will be extended by another six months. After that period, we will ask you for your consent again. You can withdraw your consent for the future any time, by contacting us via [email protected]. In the event of your withdrawal, your application documents will no longer be considered for any other open positions and your application data will be deleted.

Record retention

We will delete your application documents four months after completion of the application process, unless we have entered into an employment contract with you or you have consented to being added to our candidate pool.
 

Summary – Minors

Our Sites are not aimed at minors and we do not knowingly collect Personal Data from minors.

Our Sites are not aimed at minors and we do not knowingly collect Personal Data from minors.

Summary – Social Media and other third party platforms

We Process personal in the context of Fan Pages on social media and other third party platforms, for website analytics and for purposes of delivering targeted advertising campaigns.

Social Media Buttons
We use social media buttons for Facebook, X (formerly known as Twitter), Instagram, Pinterest, YouTube, LinkedIn and Xing on our Sites. The social media buttons are not integrated as plugins via iFrame, but only provide a link to our company representation page (“Fan Page”) on the respective social media platform. No Personal Data is transmitted to such social media provider upon clicking on a social media button.

Fan Pages 
We maintain Fan Pages on social media and other third party platforms to market and promote our products and services. When we provide a Fan Page on a social media or other third party platform, we are a joint controller with the provider of the platform. We operate Fan Pages in joint controllership with Meta, Pinterest, X, YouTube, LinkedIn and Xing (incl. Kununu). We recommend that you review each such company’s privacy notice for further information about the processing they carry out and the contact details for such companies.

We will Process Personal Data of both registered and non-registered visitors of our Fan Pages.

Registered visitors: We Process data relating to our Sites (such as user identification), Personal details and Contact details (e.g. shared profile data). We also Process Personal Data generated through sharing of content, message exchange and communication. We may also Process special categories of Personal Data, if the user has shared such Personal Data.

Registered and non-registered visitors: We Process pseudonymized data such as statistics and insights on visitors’ interaction with the content on our Fan Page (page activities, page views, like information, reach, general demographic, location and interest-related information on age, gender, country, city, language), evaluations of the success of our advertisements, and other analyses. We cannot merge pseudonymized data with the corresponding attribution features (e.g. name details) and hence it is not possible for us to identify individual visitors who remain anonymous.

A Fan Page or other corporate presence on third party platforms is just one of several options for contacting us or receiving information from us. As an alternative, the information offered via our Fan Pages and corporate presences can also be accessed on our websites.

Website Analytics and Targeting
We may use third party services when you visit our Sites or Apps (including Google Analytics and Clarity). We do this to measure how our Sites and services are being used to better understand user behaviour, for website optimisation and ultimately improve your online experience (referred to as website analytics).

To further enhance our website analytics capabilities, we may also use Google Signals. If you have agreed to Google tracking you across different devices, Google can see how you interact with our content across your devices and will share such insights with us on an aggregate level, meaning that we are not able to identify you or any other individual user. This data may include information such as the duration of visits, pages viewed, and interactions with our Sites. This helps us count unique website visitors, understand user behaviour and improve our services.

We may also use third party services to show you advertising messages on websites that collaborate with the relevant third party service provider (including Google, Meta, LinkedIn, Bing/Microsoft Ads), to reach potential customers that have either already interacted with us or that have similar interests as our existing customers, and to measure effectiveness of our campaigns and advertisements.

As further explained in our Cookie Policies (see Section (P) above), we may use Cookies on our Sites to allow social media or other third party service providers, if you have an account with such service provider, to serve you Husqvarna Group ads that are relevant to your interests. To do so, we direct the service provider, based on the data collected by that service provider’s pixel or similar technologies, to create a group of users of that service that will be the audience of our ad campaigns (sometimes called custom audiences or customer match).

For the creation of custom audiences, we and the relevant service provider are acting as joint controllers. We refer to their respective privacy statements for further information on how they process personal data.

For information about Google’s uses of your personal data, please see: How Google uses information from sites or apps that use our services (https://policies.google.com/technologies/partner-sites). 

In relation to Meta Ireland, we have entered into Meta’s Controller Addendum to determine the parties’ respective responsibilities. We are responsible to provide the information set out herein, and Meta Ireland is responsible for enabling data subjects’ rights under Articles 15-20 GDPR or equivalent provisions of other applicable Data Protection Laws with regard to personal data stored by Meta Ireland after the joint processing.

You can find the relevant contact details and further information on how Meta Ireland processes personal data, including legal basis and ways to exercise your rights against Meta Ireland in Meta Ireland’s Data Policy at https://www.facebook.com/about/privacy.

Meta may also use the custom audience data to create lookalike audiences, which are Facebook or Instagram users with similar interests or profiles as our custom audiences, for the purpose of delivering our ads to these audiences. For any such processing, Meta is the data controller and its privacy notice will apply to this processing.

You can view your ad settings and update your preferences with the relevant service provider at any time.
 

Summary – Details of Controllers

There are several Husqvarna Group entities that act as Controllers for the purposes of this Privacy Notice, which have different contact details. The relevant Controllers and their respective contact details are set out below.

For the purposes of this Notice, the relevant Controllers are:

Alternatively, you may contact us via https://privacyportal.husqvarnagroup.com. If you have any questions related to this Privacy Notice you may also contact us at [email protected].

Our Group Data Protection Officer is contactable using the details set out above and can also be contacted by email at [email protected].

Summary – Country Specific Provisions

In this Appendix we have set out provisions that are specific to a certain country. Note that the provisions in this Appendix only apply in relation to the specified country.

(1) Germany

(R) Direct Marketing

Double-Opt-In-Procedure within Newsletter Subscription
If explicitly requested by you, we will send you our newsletter on the topics you have chosen as well as information about our company. Please note that the delivery can only take place after you have explicitly confirmed your subscription request again within the scope of our double opt-in procedure.
The personal data collected during the newsletter registration process is used exclusively for the purpose of sending and personalising the newsletter (e.g. to address you with your name). You can revoke your consent to the storage of personal data that you have given us for the purpose of sending the newsletter at any time with effect for the future. For the purpose of revoking your consent, each newsletter contains a corresponding link; alternatively, you can also contact us directly so that we can implement your revocation. We have provided details of the consent given to us in the double opt-in e-mail.

(U) Minors

Our Sites are not aimed at minors and we do not knowingly collect Personal Data from minors (except applicants). If persons under the age of 16 transmit personal data to us, this is only permitted if the parent or guardian has given his or her consent or has agreed to the consent of the minor. In accordance with Art. 8 Para. 2 GDPR, the contact details of the parent or guardian must be provided to us in order to convince us of the consent or approval of the parent or guardian. This data and the data of the minor will then be processed in accordance with this Privacy Notice. If we discover that a minor under the age of 16 has sent personal data to us without the consent of the parent or legal guardian, we will delete the data immediately.

(W) Details of controllers

Our Data Protection Officer for Germany is contactable using the details set out above and can also be contacted by email at [email protected].

(2) Austria

(R) Direct Marketing

Double-Opt-In-Procedure within Newsletter Subscription
If explicitly requested by you, we will send you our newsletter on the topics you have chosen as well as information about our company. Please note that the delivery can only take place after you have explicitly confirmed your subscription request again within the scope of our double opt-in procedure.
The personal data collected during the newsletter registration process is used exclusively for the purpose of sending and personalising the newsletter (e.g. to address you with your name). You can revoke your consent to the storage of personal data that you have given us for the purpose of sending the newsletter at any time with effect for the future. For the purpose of revoking your consent, each newsletter contains a corresponding link; alternatively, you can also contact us directly so that we can implement your revocation. We have provided details of the consent given to us in the double opt-in e-mail.

(U) Minors

Our Sites are not aimed at minors and we do not knowingly collect Personal Data from minors (except applicants). If persons under the age of 16 transmit personal data to us, this is only permitted if the parent or guardian has given his or her consent or has agreed to the consent of the minor. In accordance with Art. 8 Para. 2 GDPR, the contact details of the parent or guardian must be provided to us in order to convince us of the consent or approval of the parent or guardian. This data and the data of the minor will then be processed in accordance with this Privacy Notice. If we discover that a minor under the age of 16 has sent personal data to us without the consent of the parent or legal guardian, we will delete the data immediately

(3) The United States of America

No national data privacy legislation has been adopted in the United Stated of America. Instead, various states have enacted their own data privacy legislation (“State Standards”). Husqvarna complies with all State Standards that have entered into force. If you reside in the US or access our US website, we will process your personal data in accordance with our US Privacy Notice (available here: Privacy notice of husqvarna.com | Husqvarna US).

Summary – App, Service and Product Specific Provisions

In this Appendix we have set out provisions that are specific to a certain app, service or product. Note that the provisions in this Appendix only apply in relation to the specified app, service or product.

(1) Husqvarna Group-ID

When you register to use any of our Sites, Apps, products or services, we will create a Husqvarna Group-ID for you to manage your account and enable access to connected services within the Husqvarna Group.. Your Husqvarna Group-ID is linked to your registration details (such as name, email address, and login credentials) and helps us to provide a seamless experience across our services. Not all of our Sites, Apps, products or services require registration (and therefore a Husqvarna Group-ID). In some cases, creating a Husqvarna Group-ID is optional and depends on how you choose to interact with our services.

Your Husqvarna Group-ID can be used to access various connected services within the Husqvarna Group.

You may request deletion of your personal data for a specific service. In such cases, we will delete the relevant personal data from our systems. However, your Husqvarna Group-ID will remain active.

If you no longer need your Husqvarna Group-ID for other services, we will provide instructions on how to permanently delete it. Alternatively, you can delete your Husqvarna Group-ID yourself by following this link: https://app.scp.dss.husqvarnagroup.net/login
 

(2)  Processing of personal data within Automower® Connect

Who and why?

When you register for and use Husqvarna's Automower® Connect, Husqvarna AB (publ.) (“Husqvarna” or “we”), as the controller, will process your personal data. We will process your personal data in order to:

• Provide you with Automower® Connect. The legal basis is that the processing is necessary for the performance of the contract that you have entered into with us, or to take steps prior to entering into a contract with us.
• Further develop and improve our products and services. The legal basis is our legitimate interest in developing and improving our products and services.
• Enable connectivity of Automower® Connect (Internet of Things): use partner integrations (for example smart assistants, including voice enabled devices); use connectivity platforms to connect Automower® Connect to third party devices, apps, and services; and build your own smart home integration. The legal basis is that the processing is necessary for the performance of the contract that you have entered into with us.
• Provide you with relevant information relating to your Automower® and Automower® Connect experience. The legal basis is our legitimate interest to keep you informed of your specific products and services and its features.
• Provide you with support and troubleshooting regarding Automower® Connect. The legal basis is that the processing is necessary for the performance of the contract that you have entered into with us. 

If you have given us your consent (in which case the legal basis is your consent), we may also process your personal data for the following purposes:

• Send you customised advertisements and newsletters about our products and services.
• Send you customer surveys and analyse the input you provide as further detailed in such communication.

Your data will be processed for as long as it is required by Husqvarna to fulfil the above-mentioned purposes, but under no circumstances for longer than the applicable laws allow.

What personal data do we process?

We may process the following personal data: 

• personal details: first and last name, nationality, language preferences;
• contact details: email address, postal address;
• account information: account age, password, account number;
• data related to the Automower® Intelligent Mapping: area names of maps, GPS coordinates;
• GPS position/location data of the lawn mower;
• other data related to your Automower® Connect: mower name, pairing names, actions triggered through the use of partner integrations; and
• device information.

Partner integrations
 For a better user experience, we enable the integration of compatible devices from leading manufacturers in our Automower® Connect app. We are also integrating our technology into leading smart-home platforms. To use these devices/platforms, you must link your partner user account to the Automower® Connect user account and explicitly agree to the use of the compatible device and the connection to the platform. To ensure smooth functionality, and with your consent, some of the personal data collected by partner devices is stored in our systems and status information about your devices is passed on to the smart-home platforms. Further information about our partner integrations can be found at https://www.husqvarna.com/uk/learn-and-discover/smart-home-integration/.

Use of location data
 Some of our services only work if we can determine the location of your mower (e.g. weather display). When you share your mower location with us, the data is stored as part of your profile and may be sent to third parties in pseudonymised form for the purposes of providing the relevant service (e.g. to park the mower in case of heavy rain).

Automower® Intelligent Mapping and its related services (e.g. generation of a lawn map, live position, etc.) only work if the mower sends us its geographic coordinates. The data is stored as part of your profile and used to provide the services, to find solutions to problems and, after the data has been anonymised, for the further development of the technology. Automower® Intelligent Mapping uses a third-party provider, Google, to display the map data. 

Google Firebase 

We use Google Firebase, a service provided by Google Ireland Limited, to analyze app usage and improve performance. Firebase services help us understand user interactions, monitor app stability, and optimize functionality. 
Currently, we use:

• Google Analytics for Firebase – tracks user behavior and app performance.
• Firebase Crashlytics – provides crash reporting for troubleshooting.
• Firebase Performance Monitoring – monitors app performance across networks and devices.

Firebase processes data on our behalf under a Data Processing Agreement. Data may include pseudonymized identifiers, device information, and interaction logs. IP addresses are anonymized before transfer. Data may be stored in Google Cloud regions, including outside the EU/EEA. Transfers are safeguarded by the EU-U.S. Data Privacy Framework and Standard Contractual Clauses. For more details, see Privacy and Security in Firebase.
 

Further information

We will always use your personal data in accordance with our Privacy Notice. You will find more information about how we process your data, who we may share it with, what rights you have and further contact details to us in the Privacy Notice. 

(3) Processing of Personal Data within the vision accessory of our Automower®

While using the vision accessory for our Husqvarna's Automower® Nera, Husqvarna AB (publ.) (“Husqvarna” or “we”) will process  personal data of anyone appearing in its range in order to:

• Engage our object detection and visual navigation to enable the mower to avoid objects and to estimate speed and direction while mowing. The legal basis is our legitimate interest in letting the mower drive through the whole lawn without collisions or similar.
• Inform the user that the mowing area needs to be cleared from objects standing in the way of the mower while mowing. The legal basis is our legitimate interest in mowing the whole lawn and giving our users a good experience.

What Personal Data do we process?

We may process the following Personal Data:

• Maps of your lawn;
• Image details: we may process images of any person in, or in the vicinity of, the mowing area. These images will be analyzed and deleted instantly in the mower. We will not identify any person through the vision accessory;

Further information 

The decision if an object is a natural person or not is automated. This has no effect on the information given in section “(I) Profiling”. This automated decision is not profiling and will not produce any legal effects concerning the individual. We will delete any images instantly in the mower and nobody is able to see the original images the mower records.
 

(4) Processing of Personal Data within GARDENA Bluetooth® App

Who and why? 

When you use the GARDENA Bluetooth® App, GARDENA GmbH (“GARDENA” or “we”), as the controller, will process your Personal Data. We process your data in order to:

• Provide you with the GARDENA Bluetooth® App and its functionalities (e.g., device setup, scheduling, rain pause, mower PIN changes) . The legal basis is that the processing is necessary for the performance of the contract that you have entered into with us, or to take steps prior to entering into a contract with us.
• Further develop and improve our products and services (including troubleshooting and app performance optimization). The legal basis is your consent for developing and improving our products and services, including troubleshooting and app performance optimization. This includes analytics features such as user behavior tracking for app optimization.
• Enable app feedback and communication (if you choose to provide feedback). The legal basis is our legitimate interest in evaluating and improving our services.

Your data will be processed for as long as it is required by us to fulfill the above-mentioned purposes, but under no circumstances for longer than the applicable laws allow.  

What Personal Data do we process? 

We may process the following Personal Data when you use the app:

• Device information (e.g., model, operating system, app version)
• App usage data (e.g., screens viewed, session duration, interactions)
• Feedback details (e.g., email address, device type, country setting)
• Diagnostics and crash reports (if enabled)
• Advertising identifiers (e.g., IDFA/GAID, if not disabled)

To use the GARDENA Bluetooth® App and its functionalities it is not necessary to create an user account with GARDENA or our group of companies, the Husqvarna Group (Husqvarna Group ID).  

Use of location data 

We do not collect or store location data for the GARDENA Bluetooth® App. For Android devices, location permissions may be required to enable Bluetooth Low Energy (BLE) scanning due to Android-specific requirements. This permission is used solely to locate and connect nearby GARDENA devices and is not accessed or stored by us.

Google Firebase 

We use Google Firebase, a service provided by Google Ireland Limited, to analyze app usage and improve performance. Firebase services help us understand user interactions, monitor app stability, and optimize functionality. 
Currently, we use:

• Google Analytics for Firebase – tracks user behavior and app performance.
• Firebase Crashlytics – provides crash reporting for troubleshooting.
• Firebase Performance Monitoring – monitors app performance across networks and devices.

Firebase processes data on our behalf under a Data Processing Agreement. Data may include pseudonymized identifiers, device information, and interaction logs. IP addresses are anonymized before transfer. Data may be stored in Google Cloud regions, including outside the EU/EEA. Transfers are safeguarded by the EU-U.S. Data Privacy Framework and Standard Contractual Clauses. For more details, see Privacy and Security in Firebase

Further information 

We will always use your Personal Data in accordance with our Privacy Notice. You will find more information about how we process your data, who we may share it with, what rights you have, and further contact details in the Privacy Notice. 
 

2026-01-28